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Mark Raciappa
1717 Hermitage Blvd.
Suite 102
United States
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Bah humbug!  The Holidays are not an excuse…


“It’s the most wonderful time of the year…..” as the song goes.  In the hustle and bustle, it is real easy to “let up” on marketing and default activity because “everyone’s distracted”.  Years ago my track coach trained me to sprint to the finish line and not let up just because the “end” was near.  Here are 3 things to remember so you can finish the year STRONG!


One of the most important things to your clients and your organization is Consistency.  Methodical, systematic, and disciplined delivery of your products, services, and, yes, your marketing are essential to success. If you “start and stop” or “hit and miss”, your customers and Team won’t know what to expect and your Testing and Measuring will not yield relevant results.  Stick to your plan, even during the Holiday Season.  This positions you as a professional and you still get to enjoy all the festivities.


Plan Ahead, realizing that deadlines may change and timelines of communication may be disrupted.  You only have so many “selling days”, each month, each quarter, each year so don’t throw any away.  Incorporate your marketing strategies into the calendar and execute them with the consistency mentioned above.  You certainly knew this time period was coming, so work ahead to harvest your rightful reward.  Make sure your sales, marketing, activity goals take this into account.  That way, you’re ahead of the curve, instead of struggling to keep up with it.


As with all things business and personal, Balance is vital.  Take care of yourself, get enough rest and exercise.  This is not the time to sacrifice all your good habits and you can still treat yourself to some Holiday treats without all the guilt.  If you don’t take care of yourself, nothing else really matters.  Take care to balance your activities, remembering that you still have goals (and bills) that rely on your ability to generate results.  Your professional reputation is what you have made it and your willingness to stay disciplined sets you apart from the rest.


Even during the Holidays, business goes on. As Jim Rohn says: “The pain of discipline weighs ounces, whereas the pain of regret weighs tons.”

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